Goji Brush

June 2020 - Present
Goji Brush is a privately-owned design studio that offers design services to create content that reflects the spirit and goals of businesses. We at Goji Brush are dedicated to providing premium services that are centered around optimizing the user experience and user interactions with your business. We emphasize building strong relationships between our team and every client, reflecting our conviction that foundationally, design demands dedication, passion, and intellect. By focusing on understanding your brand and setting mutual goals, we will bring professional, creative, and reliable designs that will set a strong foundation on your brand’s journey toward success.
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Client Highlight

Scilligence is an innovative company that specializes in creating cutting-edge software products catering to the field of bio-chem research. Their primary mission revolves around streamlining and simplifying laboratory processes, making it easier for researchers to conduct their experiments and analyses efficiently. At the same time, Scilligence is equally dedicated to fostering innovation within the scientific community by offering powerful tools that empower researchers to explore new ideas and push the boundaries of their research.

Logo

The ultimate goal in designing the logo for Scilligence was to create a simple yet enigmatic symbol that leaves a lasting impression. The essence of an unforgettable logo lies in its ability to form a foundational connection with the audience. To achieve this, the logo incorporates a hexagon, a familiar and meaningful shape in the field of biochemistry. Through a clever slice and shift, the logo demonstrates the manipulation of the hexagon, symbolizing the essence of Scilligence's value to its customers.

Color

Before my collaboration with Scilligence, they had employed a diverse palette approach to differentiate their various products, assigning a different color to each one, which was their way of handling their wide array of products as a complex business. In our pursuit of a more cohesive and effective branding solution, I arrived at a brilliant solution: using three primary colors with varying values that could be mixed and matched to create a diverse range of unique color combinations. This approach allowed us to maintain a streamlined and consistent design language throughout their product line while offering distinct visual identities for each individual product.

Product Logos

In choosing a symbol to represent the products, I chose to use the first letter of each product's name rather than attempting to illustrate its specific function. This decision was grounded in the fact that the product names were inherently self-explanatory. By centering the shape around the initial character, I achieved a clean and concise representation of each product.To enhance the symbolism further, I incorporated simple and subtle qualitative elements that softly alluded to the functions of the respective products. Employing principles such as connection or repetition, I skillfully added visual cues that intuitively conveyed the essence of each product.

Illustrations

Illustrations and images hold an unparalleled superpower in visual communication. While anyone can access the same source images, colors, and fonts online, creating a truly unique and tailored visual language demands a holistic process and a series of unique decisions. To set the Scilligence brand apart from others in the bio-chem landscape, we embarked on a creative journey, crafting illustrations specifically tailored for web and marketing materials. I aimed to establish a distinct and unmistakable visual identity that resonates with Scilligence's essence and values. These unique illustrations not only elevate the brand's appeal but also reinforce its authentic presence and singular value proposition.

Iconography

Given that Scilligence specializes in creating products tailored to a specific and specialized topic, their design requirements extend beyond conventional UI needs, such as a simple home button or menu button. Instead, they require icons that  cater to the unique and subject-specific functions of their products.

As a result, we took on the task of crafting hundreds of distinctive icons, each dedicated to efficiently conveying the specialized features of their products. These custom icons play a pivotal role in ensuring that users can quickly grasp and navigate through the unique functionalities offered by Scilligence's software suite.

Web Designs

As the most vital marketing asset, the Scilligence website serves as a pivotal gateway to drawing in audiences and offering them a platform to explore the full spectrum of Scilligence's products. It stands as one of our most significant projects, and my objective was to consolidate all the strengths from our previous materials into a cohesive and immersive environment.

The primary aim of this endeavor was to communicate not only professionalism but also what truly sets what sets Scilligence  apart from its competitors. By infusing the website with the essence of our brand, we aimed to create an experience that resonates deeply with visitors, leaving a lasting impression of our unique value proposition.

Zoom Backgrounds

The value of attention to detail and the pursuit of smaller projects is what distinguishes us and communicates to others that we consistently go above and beyond expectations. One such example is our innovative collection of Zoom backgrounds, designed with precision and creativity. When multiple Scilligence team members gather side by side on Zoom, these backgrounds ingeniously click together like Lego pieces, creating a seamless and cohesive visual representation of our collaboration and unity. This small but significant project showcases our commitment to fostering connections and teamwork, even in the virtual world.

Overview

Nowadays, people are tired of being pressured under the construct of “professionalism”. Many miss the feeling of life. As technology and corporations are tied up by visions of efficiency, Goji Brush aims to bring design material that interacts with the human touch and the human mind. We create brands with the complexity of human beings — with soul, personality, and quirks.